Top Six Luxury Watch Brands In 2025
Looking for a watch, whether it’s your first or your twentieth? Knowing the top luxury watch brands is a good place to start. With so many options out there, it can feel overwhelming. But don’t worry, we’ve done the hard work for you!
Omega
Omega, the official Olympic timekeeper, always delivers, especially with their recent release of the 37mm Omega Seamaster Milano Cortina 2026. It has a vintage vibe, with sharp ‘dog legs’ lugs and the classic Seamaster script, all while featuring a modern 2025 movement. And let’s not forget the Olympic rings on the caseback, which are a nice touch to complete the design.
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Richard Mille
Richard Mille is known for creating some of the world’s thinnest mechanical watches, like the RM UP-01 Ferrari, which measures a mind-blowing 1.75mm (yep, that’s a world record). The new RM 16-02 Automatic Extra Flat is pure engineering genius. It’s made from jaw-dropping materials like terracotta-colored quartz TPT and colored titanium bridges. Honestly, is this watch from another planet? We’re all about the vibe it gives off.
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Rolex
There's a reason Rolex is the most established watch brand to ever exist. When you buy one, you’re investing in precision and timeless style. But with so many iconic models, which one do you choose? If you're after something unique, the Cellini Automatic Moonphase in 18kt Everose Gold is a standout. It features a moonphase complication, a rare sight in a Rolex. On the other hand, if you're looking to flex, the Icebox collab Rolexes are iced out with 12.84 carats, giving you some serious wrist candy.
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Hublot
Hublot might be one of the newer Swiss watchmakers, but it’s definitely made a name for itself with its bold, innovative designs. The Big Bang Hublot series is a perfect example - bringing the “Art of Fusion” to life with some seriously standout pieces. And with only 50 made, you know they’re exclusive.
Try your luck at winning a Hublot in our Wristwatch Mystery Box on HypeDrop.
TAG Heuer
Tag Heuer is back where it belongs - on top. After becoming F1’s official timekeeper this year, it was no surprise they'd drop some sporty chronographs. The Tag Heuer Carrera Chronosprint X Porsche Rallye is definitely the most race-ready of the lot, featuring a sleek 42mm Chronosprint with a vintage feel. Since the brands have partnered for 60 years now, and both share the Carrera name, this watch was a no-brainer.
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Audemars Piguet
Audemars Piguet just keeps surprising us with what they’ll come up with next. Take the new Royal Oak Concept Chronograph. It's got a rich black and blue forged carbon case, with literal lume within it. AP was the first to use forged carbon back in 2007, and after a long break, they're back in action, making watches that are bolder than ever. Oh, and the bezel, crown, caseback and chrono-pushers? Yep, they’re all ceramic too.
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Looking to grab one of these iconic timepieces? Check out HypeDrop, where you'll find a huge selection of luxury watches ready to ship.